Transformation of marketing departments, restructuring to deliver high impact, high value support services.
Direction of multiple agencies – Strategy, PR, Press, Research, Digital, Web, Multi-media to ensure best practice application of disciplines, high quality of service and delivery, and value for service required.
Identification of new market opportunities from sales data, market research and traditional secondary research.
Management of a network Marketing and PR professionals through a “one team” approach for in-house and outsourced team members.
Leadership of international marketing strategy delivering enhanced brand awareness, share of voice and new business development.