BRAND DEVELOPMENT
Development and implementation of a new brand identity and strategy for a new brand in the serviced office sector, transforming its market positioning and supporting enhanced sales performance.
COACHING & TALENT MANAGEMENT
Working with in-house client teams to supplement and enhance marketing capabilities, and create marketing teams focused on delivering projects linked to business objectives.
NEW MARKET DEVELOPMENT
Consultancy project on growth strategy and market positioning for a software firm delivering a risk management and claims management solution for businesses operating in heightened health and safety risk environments.
REVENUE GROWTH
Design and delivery of multi-channel marketing strategy which delivered a 22.5% increase in sales leads across four separate propositions within 10 weeks and revenue generation within month one.
CLIENT ENGAGEMENT
A 12-month client engagement programme comprising networking events, social media promotion and thought leadership, to increase client awareness of the firm’s propositions.
MEDIA INCIDENT MANAGEMENT
Direction of media relations and reputation risk management including media monitoring and contributions to sector journals, social media and international business media, in order to transform share of voice.
SUPPLIER BENCHMARKING
Review of marketing supplier base, client marketing team and return on investment analysis forming a business case for tender process for key suppliers, restructuring of the in-house team and allocation of marketing investment.
